Careers In Communication Design

Communication design is a mix of both design and information built in a way to communicate with people. As the name suggests communication design is majorly connected with the involvement of media be it in the form of printed, crafted, or electronic presentations to the audience. Graphic designing being a subset of Communication Design is highly interchanged due to the overlapping skills in both courses. However, we at MIT School of Design segregate every course provided to students in order to give them a better vision and understanding of each and make them industry-ready.

Through a Technology-Driven curriculum, the skills are tailored to fit different cultures of people, while maintaining pleasurable visual design. The graduating students have opportunities to work in Industries based on Artificial intelligence, Augmented reality, virtual reality, Internet of Things, Gaming, software, Mobile, Automobile, etc.

An Overview of Communication Design

As an important feature in the field of design, today Communication Design seems to look for a view to making an impact on the minds of people. Through Communication Design a designer seeks to attract, inspire, motivate and create desires in people to respond to the messages delivered.

A course in Communication Design includes strategic business thinking, using market research, creativity, problem-solving, and technical skills and knowledge such as color theory, page layout, typography, and creating visual hierarchies. At MIT School Of Design, we help our students translate ideas and information through a variety of media. Before choosing the course one must also be aware of what exactly is Communication Design? Here are few examples that can segregate the communication design course:

Communication Design Career Path

An aspiring design student willing to choose a Communication Design course can pursue a diploma or a graduation course from various design institutes. To apply for any of the communication design courses a student must have passed the class 12th examination from any recognized board of education. Admissions to some renowned institutions such as Pear Academy, NID, and now MIT School of Design are open for such students from a technology-driven perspective.

Further, a student who has graduated from the Communication Design course background has ample career opportunities awaiting them in the field. Job roles from both private and government sectors are available in the Manufacturing units, marketing agencies, fashion media, boutiques, hotels, etcetera, nationalized banks, railways or defense services, etc. The average salary of a Communication Design graduate ranges between Rs 3 to 8 lakhs per annum as per experience, skills, and working standards.

Top Recruiting Sectors for Communication Design:

Who Can Become A Communication Designer In India?

In the rising industry requirements for communication designers today there are a set of skills that are required in an individual to build a successful career in this field. MITSD looks forward to inculcating young minds willing to upskill themselves with the following skills in order to become the future of the design industry.

Understanding the Marketing trends:
As a Communication designer it is important to have an in-depth understanding of all the 7Ps of marketing- Product, Price, Promotion, Place, Packaging, Positioning, and People, to excel in the field.

Understanding of consumer’s psyche:
It is important for a designer to have an understanding of their target audience. The better one understands the audience the more impact they can make on their content and design.

Creative Approach:
It is important to think out of the box and stand out to maintain a standard in the design. The more innovative approach towards the process completes trust and reputation within the audience.

Understanding Computer Software:
As a designer, one needs to have an understanding of various computer software. It is an essential requirement that is used in designing art and gives the creative touch with the help of technology. Thus an aspiring designer must know the ins and outs of computer software technology in the relevant field.

Understanding of Aesthetics:
An aesthetic thought process is a must to have in order to be innovative. This aesthetic presentation helps the work of a designer reach more audiences and earn their appreciation.

Commercial mindset:
One must have a mindset where he/she can work by keeping the commercial factor in mind too so that communication is processed diligently.

Future Of Communication Design In India

Once a candidate starts to pursue a course in the field of communication design there are various trends and skills that will help them make a mark in the field of communication design. Also, in this era of technology, the complete process of communication and information has taken a rapid pace which is changing the style of work and academics simultaneously. The reason behind this rapid spread of communication design in the area of its work for example media, software, games, publications, advertising, and public relations which are required in our daily life irrespective of being real or virtual.

Talking about the future of Communication Design here are some notable communication design trends that the industry will need to take notice of in the short to medium term:

• Integrated communication with an emphasis on the digital platform
• Videos and thoughtful animations
• GIFs and cinemagraphs
• Asymmetrical design layouts and unconventional color schemes
• Distinctive typography- a powerful visual tool of tomorrow
• Unconventional scripts that dare to differ

Careers In Communication Design - FAQs

Q.1 Are the graphic design course and communication design course the same?

Ans. No, there is a fine line between the two courses. Graphic design is a specialization course that is opted by students pursuing a communication design course. However, Communication design is the umbrella course that deals with designing the entire communication including information (in the form of text, audio, video, etc) and graphics. However, graphics designing is mostly available as a diploma or certificate course.

Q.2 Can one opt for a government sector job after completing a communication design course?

Ans. One can bag a job in nationalized banks, defense services, railways, etc. Although for getting these jobs one needs to clear the exams as organized by these sectors.

Q.3 Who can get admission to a communication Design course?

Ans. A candidate needs to have passed class 12th from a registered board of education with at least 55% marks in aggregate in order to apply for admission in a communication design course.

Q.4 What is the starting salary package of Product Design?

Ans. The average package for freshers of the communication design field ranges from Rs 4 lakh per annum to 8 lakh per annum. However, if one completes the degree from top design institutes then they can even bag offers above Rs 20 LPA.

Q.5 What are the basic skills required to become a Communication Designer?

Ans. To build a successful career in communication design students must have marketing skills, Knowledge of colors, shades, and tones, Creative and artistic taste, an eye for detail, etc.