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The Role of AI & Automation In Modern Product Design

Design has been an integral part of every civilisation, crafting its own identity through the ages. While most designs are culturally inspired, the intricate details make the entire process a creative journey. Right from the invention of the stone wheel to the modern alloy wheels, product design has played a significant role in the advancement of technology and conceptualisation.

The recent advancement of AI in the design industry has helped designers to improve their product designs and their functionality to a great extent, making their entire work process at every stage of the product design more efficient and error-free. MITSD, a top product design college in Pune, has embraced technological advancements and has leveraged AI automation to help students streamline their design process.

In this article, we explore the other key roles of AI-powered design tools and automation software in shaping the modern product design industry.

AI & Automation In Modern Product Design

Evolution Of AI In Product Design

While there have been many software applications dedicated to product design and design in general, with the advent of AI, the entire process of using software just for designing is a thing of the past.

AI now helps designers ideate, conceptualise, design and conceive products, making the entire process of product design more efficient and cost-friendly.

Benefits Of AI Automation In Product Design

Evolution Of Product Design - Every product is designed to solve an existing problem and is expected to provide solutions to the said problems in the most efficient way possible. With automation, designers can smooth the crude aspects of a product's design and improve the overall functionality and efficiency significantly.

Reduces Design Process Redundancy - Designers can use AI-powered tools to save their work and reuse the elements of a product design on their other projects without having to design it from scratch. With well-defined parameters and data on the use cases, AI can repurpose the elements to fit into the design of other products while fulfilling the same purpose or by improving the overall product with its functionality.

Helps Polish & Conceptualise Ideas - Generative design can help designers to conceptualise and conceive ideas to provide solutions to complex problems. With data from around the internet, AI can compute complex calculations to craft product designs with just a few prompts that define the problem and its possible solutions. Designers can then fine-tune the product and create a few of the most efficient designs to help solve pressing challenges of various industries.

Skills Designers Need In The AI-Driven Era

With technology advancing at a rapid pace, designers need to step up and leverage AI to make better designs and decisions, showcasing the synergy between the human mind and AI as a collective tool. A few skills designers need in the AI-driven era are -

Top product design colleges in Pune, such as the MITSD, have been helping students leverage AI tools by equipping them with -

  • Critical Thinking Skills
  • Creative Thinking Skills
  • Logical Reasoning Skills
  • Articulate Communication Skills
  • Analytical Skills and more to navigate and capitalise in the AI era.

Challenges & Ethical Considerations

Machine Learning in product development has a plethora of advantages; however, with the increasing world population, the idea of machines taking over jobs has put many world and industry leaders in a conundrum, sparking the issue of ethics with the advancement in technology.

The general lack of basic resources and AI needing lots of the fundamental resources too has been a cause for alarm, as the debate between the distribution of resources to fulfil basic human requirements and technological advancements has called on the morals and ethics of the world population at large.

With all the above factors in mind, AI is definitely shaping the modern product design industry. With proper guidance, the synergy between humans and AI can bring about a revolution in the industry to solve the complex challenges of the world, defining the need for designers who can leverage AI.